Do People Really Hate Hyped Up Sales Copy?
What's With Hyped Up Sales Copy?
Who hates reading hyped up sales copy? Everyone, right? Not if they’re being truthful. People hate to admit that they fall prey to the hype, but the fact is, if you land on a sales site and don’t see what society considers as professional sales verbiage, you’re probably going to view the author as a newbie.
This type of writing is necessary if you want to give a professional and authoritative appearance online. As Tiffany Dow states in her new book…
“If you’re trying to sell products to other marketers, then you’re really going to need to learn how to use hyped up sales copy because that’s what they expect to see”.
Not only do you want your writing to be clean, clear and convincing, but you also want it to pack a real hard punch – an offer they just can’t refuse. When it comes to other niches, you have more leniencies with just how hard-hitting your sales copy is. It’s still a good idea to make sure that you get to your point and have your sales copy hyped up at least somewhat, even if you do a slightly different layout that’s void of glaring red, bold headlines.
You’ll want to make sure that your writing comes across as strong as possible. Hyped up sales copy doesn’t mean you’re lying to the consumer. It simply means you’re drilling in the points you need to make with bullets, headlines, and testimonials.
Your goal is to motivate your reader to get excited and purchase whatever product it is that you’re trying to sell them. You can do that with a blasé approach. If you’re not thrilled to be talking about it, why should they be thrilled to buy it?
Accentuate the positive things about your product or service, and if you know of any drawbacks, try to allay their fears before they have time to raise their doubts enough to make them click out. Don’t make promises that you can’t keep.
If you hype it up beyond what’s true, then you’ll begin to lose sales and your reputation as a valuable information provider will be weakened. Those people who have purchased your product will be asking for their money back since the product doesn’t do as you claimed.
Even you may feel that deep down, you can’t stand being sold to – but when you see two sales letters side by side and one is hard-hitting while the other is weak, you’ll instantly know which one will convert better because the second one does nothing to inspire you and make you want to buy.
If you really want to know the truth about what your consumers want, start testing and tweaking your sales copy to see what happens when half of your traffic encounters a laid back letter, versus the other half that sees the hype. See what else Tiffany has to say about hyped up sales copy HERE
How do you consider your copy writing skills?
Tags: How to write Sales Copy, Hyped Up Sales Copy, Sales Copy, What is sales copy, Why write Hyped Up Sales Copy
Thanks for the confirmation!
I just finished hiring, for the first time, someone to put my sales pages together for me. I am eagerly waiting for him to send me the first draft.
I agree they have to be written properly or as you say people believe you are a newbie. Since this is something I have attempted to do for a couple of years and have not been very successful, I hired someone else to create them. I just got tired of hitting my head against that brick wall. It’s too hard~
Carla McNeil, Social Media Manager recently posted..Another New Facebook Scam
I’d also make the distinction between an article that is informative and sales copy pages and posts. I’ve seen several people cross the two over and it’s not pretty – breaking up info articles with pictures and subheadlines and ending with a call to action are good elements to remember to include, but the style can be more conversational and not as provocative if the ideas and thinking are clear.
Kathryn Booth recently posted..Are You Prepared for the Downside of Super Success? Part 1 – Personal
I think you’ve made an excellent point – truthfully if I land on a page that screams at me, I don’t bother to read it let alone go back. Still, I do respond better to a straightforward approach so I guess the key – at least for me – is somewhere in the middle. I am much more of an inspirational writer, so I may follow Carla’s lead and look into hiring someone as a test run. Thanks!
marquita herald recently posted..You are a Master Storyteller
You are quite right Nathalie most people have fallen for the hyped up sales letter, myself included.
I love getting them now and dissecting them in order to learn myself as my copy-writing skills need a little polishing.
Dave
David Sharp recently posted..Believe In Success And Create Your Own Future
Nathalie,
I get soooo tired of seeing sales pages that reach into my basement. (Oh, I live in South Florida, we don’t have basements.) We all know what they are trying to do, get us to whip out the credit card and buy, buy, buy. ZZzzzz.
I’m more inclined to read honest sales copy written with enthusiasm, copy that catches my attention and holds it.
Yes, I am proud and eager for people to hire me as their business coach but they have to firstly believe in me. So, my job is to want them to pick up the phone and schedule a discovery session with me.
Thanks for pointing this out. I am in the process of revamping some pages and your timing is excellent.
In clarity and success,
RICK
PS I looked at Tiffany’s page. It’s 15,680 pixels from top to bottom. There are 72 pixels to the inch. Her page is over 18 feet long. Holy cow, I need a two story basement! LOL
hi Nathalie, great point. You need to get ‘revved up’ about your product if you want anyone else too, so a ‘flat’ sales page doesnt quite cut the mustard!
Mandy Swift @ Understanding Online Marketing recently posted..Getting Back To Basics – Understanding Your Online Marketing ‘A,B,C’
Hi Nathalie, You’re right. It’s something I’ve been guilty of and I think everybody that has wanted to tap into the masses that are available online. Too bad we have to go through this unattractive roadblock in business though.
I’ve learned like so many others. People don’t care about our products and services because we are not really selling a product or business. We’re selling solutions and to be able to match our solutions the right people we really have to start by putting other people first.
Everybody hates having a one sided conversation with somebody who is obviously only interested in themselves. We learn the hard way though and sooner or later we start doing the most effective strategies if we stay in business long enough.
Thanks for the great post!
Rick Salas
Rick Salas recently posted..Search Engine Optimization : Why Is It Important in Business?